After a decade of building out the Marvel universe, Avengers: Infinity War served as the culmination of a cinematic journey for fans around the world. The excitement for the blockbuster event of the summer was off the charts, and CreativeWorks’ co-promotion focused on building even more anticipation for the film.
CW produced two spots, Empty Set and Interrogation, designed to pique fans’ curiosity and expectations for the movie by teasing them with small mysteries: Why aren’t the Avengers talking? What are they hiding? Where has everyone at ESPN gone?
Before Infinity War blew audiences’ minds and left them with so many questions, CreativeWorks sent them searching for answers.