Be The Readiest

Holiday Inn Express, sponsor of SEC Saturday Night, knows just being “ready” is no longer good enough for their guests. That’s why their goal is to help guests be “The Readiest”. In this original ESPN CreativeWorks spot, “Voice of the SEC’’ Paul Finebaum echoes that sentiment as he helps his SEC cohorts Jordan Rodgers, Tom Hart and Cole Cubelic become the Readiest at a Holiday Inn Express.