Dear Sports


Everyone across the sports world, from passionate fans to superstar athletes, is feeling the huge void without live sports. In an effort to provide an outlet for them to share their personal stories – including what they miss most and what their hopes are for the future – ESPN launched a new campaign around #DearSports to bring the community together into the larger conversation and asks: “If you could talk to sports, what would you say?”

The initiative kicked off on Twitter from the @espn account with a tweet encouraging fans to use the hashtag and share what they miss most about sports. ESPN is featuring the videos across TV, audio and digital platforms within relevant programming and markets. ESPN.com/dearsports serves as the platform for individual letter segments.


Dear Sport Table of Contents Navigation
Dear Sports Letters

Credits

  • Senior Creative Director: Jay Marrotte

  • Creative Director: Paul Meehan

  • Associate Creative Director: Kim Salatino

  • Associate Creative Director: Genta Nakahara

  • Associate Producer II: Nick Aquilino

  • Developer: Janice Algenio

  • Associate Developer: Alex Reid

  • Director MSI: Paul Wilson

  • Social Media Branded Content Specialist: Nicole Gartner

  • Marketing Director: Peter Mulally

  • Editor: Jason Sharkey

  • Associate Director of Production Operations and Development: Kristen Cook

  • Director of Talent Production and Athlete Casting: Lisa A. Stokes

  • Director of Talent Planning and Management : Chris Duffy


next project: ESPN CreativeWorks Case Study: Constraints Breed Creativity