Universal Studios

In 2017, Universal released its third installment of the insanely popular *Despicable Me* franchise, introducing the world to Gru’s long-lost twin brother, Dru. 

ESPN tapped a pair of famous NBA brothers – Steph and Seth Curry – to star in a co-branded spot aligning the film with our coverage of the first round of the NBA Playoffs. Steph and Seth proved that no matter how successful the brothers have become, some sibling rivalries never grow old. 


Despicable Me 3 Hero

Film

Creative

Basketball

Despicable Me 3

Despicable Me 3: Brothers will be Brothers

State Farm

Carrie Brzezinski-Hsu

Brzezinski_Carrie

Vice President, ESPN Creative Studio

Anthony Nelson

Nelson Anthony

Vice President

Jay Marrotte

Marotte Jay

Jamie Overkamp

Overkamp Jamie

Creative Director

Andy Truong

People Photo - Truong_Andrew

Writer

Kyle Wright

Wright Kyle

Senior Director

Nick Aquilino

Aquilino Nick

Senior Producer

Lisa A. Stokes

Director of Talent Production and Athlete Casting

Nicole Gartner

nicole gartner

Social Media Branded Content Specialist

Chris Duffy

Director of Talent Planning and Management 

Colin Ryan

Manager, Brand Connect

ArtClass Content

Production Company

The Last Dance was one of ESPN's most highly anticipated documentaries ever, so we created a campaign where SportsCenter anchors started looking forward to its release all the way back in 1998. We doctored 90s footage of Kenny Mayne, Keith Olbermann and Linda Cohn and had them predict and look forward to it's release twenty years before it was made, while predicting a few other fun things about the future too.