KFC

KFC Battle of the Buckets

ESPN CreativeWorks teamed up with KFC to develop a multimedia campaign that ran in content and outside of content throughout the entirety of the 2018 Ocho programming (August 8th). Kenny Mayne and John Buccigross were anchors on an entire show focusing on The Battle of the Buckets bringing their SportsCenter highlight reading expertise with the perfect dose of humor.

Running in tandem with ESPN The Ocho, Battle of the Buckets ran an entire one day campaign showcasing the best of its sports with real life athletes performing – with one small twist--- a KFC bucket on their head