MNF: Show Monday Who's Boss
For the marketing of the 2017 Monday Night Football season the CreativeWorks team was tasked with developing a campaign that elevated the brand, drove awareness and viewership and reinforced the ritual of watching MNF. What resulted was an engaging series of brand spots under the theme ‘Show Monday Who’s Boss’ wherein four different fans power through their day to get to the best thing about Monday – Monday Night Football. Following the conclusion of the seventeen-week campaign, research indicated that the 2017 MNF marketing outperformed the previous year in key attributes: recall and ad enjoyment - and provided a 16% lift to the TV rating on average in 2017.
The MNF 2018 Campaign won a Bronze Clio Award, in the PARTNERSHIPS & COLLABORATIONS category.