ESPN

NCAAW: What About Us?

This campaign launched on International Women’s Day celebrating female empowerment in sports leading up to the 2018 NCAA Women’s Basketball Championship. The first spot is voiced by Good Morning America host and former college basketball player Robin Roberts, and is underscored by Pink’s song "What About Us."

The Anthem weaves together current women’s college basketball players and glimpses of iconic female athletes who have defied expectations, broken gender barriers and achieved incredible feats in their sport. These women are the inspiration behind the women competing in the NCAA Women’s Basketball Championship.