Cheez-It
Rankings Reaction Product Integration
ESPN Production, CreativeWorks and Cheez-It partnered to deliver next-level brand integration into our Digital Live College Football Rankings Reaction show across Twitter, Facebook, YouTube and the ESPN App. Through six episodes, Cheez-It product and branded elements (trophy, helmet, pillows etc.) were featured prominently in our studio, which happens to be Mike Golic Jr.’s living room. Cheez-It also received a sponsored Crunch Time segment featuring the best CFB highlights of the past week.
Credits
Vice President: Jay Marrotte
Senior Director: Paul Wilson
Social Media Branded Content Specialist: Nicole Gartner
Senior Director Digital & Social Video: Mike Foss
Associate Producer Digital & Social Video: Caroline Fenton
Producer Digital & Social Video: Jon Luna
Associate Producer II Digital & Social Video: Marissa Bruno
next project: The Last Dance Predictions