Tapping into the passion and emotion of the SC Cinematic Trailer, Game of Thrones came on board to align the final series of HBO’s landmark series with one of our most exciting and successful studio executions. The NBA Western Conference playoffs served as the platform as we tied together the dramatic tone and epic feel of Game of Thrones with the battle that was about to begin in the NBA.  Complementing the look of the fonts that were custom-created, the VO was designed to capitalize on the juxtaposition of two highly anticipated events about to happen at the same time, each helping the to draw the viewer in to the excitement of both. Merging the success of the iconic SC Cinematic Trailer franchise with one of the greatest TV shows in history.

SportsCenter Game of Thrones

Media

Production

Other

SC: Cinematic Trailer for Game of Thrones

GOT Cinematic Trailer SC

SC: Game of Thrones - Cinematic Trailer

State Farm

Carrie Brzezinski-Hsu

Brzezinski_Carrie

Vice President, ESPN Creative Studio

Anthony Nelson

Nelson Anthony

Vice President

Jay Marrotte

Marotte Jay

Jamie Overkamp

Overkamp Jamie

Creative Director

Andy Truong

People Photo - Truong_Andrew

Writer

Kyle Wright

Wright Kyle

Senior Director

Nick Aquilino

Aquilino Nick

Senior Producer

Lisa A. Stokes

Director of Talent Production and Athlete Casting

Nicole Gartner

nicole gartner

Social Media Branded Content Specialist

Chris Duffy

Director of Talent Planning and Management 

Colin Ryan

Manager, Brand Connect

ArtClass Content

Production Company

The Last Dance was one of ESPN's most highly anticipated documentaries ever, so we created a campaign where SportsCenter anchors started looking forward to its release all the way back in 1998. We doctored 90s footage of Kenny Mayne, Keith Olbermann and Linda Cohn and had them predict and look forward to it's release twenty years before it was made, while predicting a few other fun things about the future too.