Lucasfilm

Who's your co-pilot? Was the theme of this year's Eastern Conference Finals movie tie in with *Solo: A Star Wars Story*.

ESPN CreativeWorks teamed up with the most famous Wookie in the galaxy Chewbacca and 12 time NBA All-Star Dwyane Wade, to create a campaign. Utilizing both original elements of the film along with filming Dwyane and Chewie doing their thing, they made for an unstoppable duo.

This campaign featured three :30 spots running on air and in social.

Solo: A Star Wars Story

Film

Movie Studios

Design

Creative

Production

Basketball

Solo: Lift

Solo: Arrival

Solo: Swat

Solo: Retirement

State Farm

Carrie Brzezinski-Hsu

Brzezinski_Carrie

Vice President, ESPN Creative Studio

Anthony Nelson

Nelson Anthony

Vice President

Jay Marrotte

Marotte Jay

Jamie Overkamp

Overkamp Jamie

Creative Director

Andy Truong

People Photo - Truong_Andrew

Writer

Kyle Wright

Wright Kyle

Senior Director

Nick Aquilino

Aquilino Nick

Senior Producer

Lisa A. Stokes

Director of Talent Production and Athlete Casting

Nicole Gartner

nicole gartner

Social Media Branded Content Specialist

Chris Duffy

Director of Talent Planning and Management 

Colin Ryan

Manager, Brand Connect

ArtClass Content

Production Company

The Last Dance was one of ESPN's most highly anticipated documentaries ever, so we created a campaign where SportsCenter anchors started looking forward to its release all the way back in 1998. We doctored 90s footage of Kenny Mayne, Keith Olbermann and Linda Cohn and had them predict and look forward to it's release twenty years before it was made, while predicting a few other fun things about the future too.