Who's your co-pilot? Was the theme of this year's Eastern Conference Finals movie tie in with Solo: A Star Wars Story.
ESPN CreativeWorks teamed up with the most famous Wookie in the galaxy Chewbacca and 12 time NBA All-Star Dwyane Wade, to create a campaign. Utilizing both original elements of the film along with filming Dwyane and Chewie doing their thing, they made for an unstoppable duo.
This campaign featured three :30 spots running on air and in social.