20th Century Fox

The Greatest Showman

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The Greatest Showman, starring Hugh Jackman, inspired by the story of PT Barnum, provided the perfect vehicle for a co-branded effort promoting the film and the full slate of Christmas Day NBA games on ESPN/ABC.

Intercut with, and leveraging the look, flair, and bravado of the movie, as well as its amazing soundtrack, we produced three energy-driven spots featuring the Celtics’ Jayson Tatum, shot on a quaint street in Boston, the Knicks’ Enes Kanter, inside a gritty New York basketball arena, and the Warriors’ Klay Thompson, atop a hill overlooking the Bay Area.

These spots generated excitement, enthusiasm, and anticipation for both our Christmas Day NBA lineup, and the release of what turned out to be a smash hit movie and unforgettable soundtrack.

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