Samsung

The Journey

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Samsung's "The Journey" aired during The 2017 NBA Finals on ABC and ESPN:

The 7-part Branded Content series chronicled different chapters of NBA Hall of Famer & ESPN Analyst Tracy McGrady's life – on and off the court. The client looked to ESPN to introduce viewers to the new Samsung GS8 Smartphone – by weaving the product within various parts of McGrady's life.

:30 versions premiered during each of the Finals games on ABC.

Extended versions ran on digital, social and in "NBA Countdown" as well as "The Jump."