The Mummy

When Ahmanet, an ancient Egyptian princess returns to take back what is rightfully hers, the world is brought to its knees. That’s the premise behind The Mummy, Universal’s 2017 foray into the horror genre.

In connecting the film's release with the first round of the NBA Playoffs, ESPN created a spot showing how Ahmanet's return would strike fear into the hearts of even the most talented NBA stars. Isaiah Thomas of the Boston Celtics, John Wall of the Washington Wizards and DeAndre Jordan of the Los Angeles Clippers are among the millions around the world captivated – and horrified – by new coverage of Ahmanet's wrath.