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Planet Wimbledon

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CreativeWorks once again promotes Wimbledon as the Pinnacle of Tennis. This year’s campaign, “Planet Wimbledon” paid homage to the creative tones featured in the popular BBC nature documentary series “Planet Earth”. Using this dramatic lens we placed an emphasis on the organic elements that make up Wimbledon and juxtaposed them with the top players. Narrated in a British style and accompanied by stirring music the campaign breathed new life into the subject with a decidedly different way to tell the story.