Bumble
Bumble x LA Clippers
Bumble needed a way to leverage existing relationships with comic icon Tiffany Haddish and the LA Clippers to drive awareness of their dating app so CreativeWorks concocted a ‘play by play’ scenario where two talent commentate on a first date between Bumble users. In this digital/social focused execution, Haddish and Clippers star forward Montrezl Harrell absolutely crushed their rolls as faux ESPN ‘announcers’ in a truly one-of-a-kind collaboration that cut through and engaged with our fans.
Credits
Vice President, ESPN Creative Studio: Carrie Brzezinski-Hsu
Vice President: Anthony Nelson
Vice President: Jay Marrotte
Creative Director: Paul Meehan
Creative Director: Genta Nakahara
Associate Creative Director: Ira Fritz
Senior Director: Kyle Wright
Producer: Michael Prado
Director of Talent Production and Athlete Casting: Lisa A. Stokes
Social Media Branded Content Specialist: Nicole Gartner
next project: The Last Dance Predictions