The Mandalorian

To promote the new season of the Disney+ smash-hit series The Mandalorian, we knew we had to think big and create a campaign as epic as the show. With that in mind we created a trilogy of pieces that unfolded because of a simple misunderstanding. By including some of our top ESPN talent, the Mandalorian and a nod to the Child —aka “Baby Yoda” —we spoke to Star Wars fans, sports fans and everyone in between. Some would say when it comes to a successful campaign… This is the way.

We also promoted The Mandalorian in our linear coverage with branded integrations and tune-ins revealing to the 60 second exclusive spot at halftime of Monday Night Football.


  • Vice President, ESPN Creative Studio: Carrie Brzezinski-Hsu

  • Vice President: Anthony Nelson

  • Vice President: Jay Marrotte

  • Creative Director: Jamie Overkamp

  • Senior Director: Kyle Wright

  • Director, Branded Integration: Brett Becks

  • Senior Producer: Nick Aquilino

  • Associate Director, Branded Integration: Jamie Eschricht

  • Marketing Coordinator: Jillian Wiechmann

  • Graphic Artist: Angela Virsinger

  • Director of Talent Planning and Management : Chris Duffy

  • Social Media Branded Content Specialist: Nicole Gartner

  • Brand Connect: Jeanette Segarra

  • Sr Mgr Office of the EVP of Content: Marie Margolius

  • Production Company: Sibling Rivalry

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