Disney+
The Mandalorian
To promote the new season of the Disney+ smash-hit series The Mandalorian, we knew we had to think big and create a campaign as epic as the show. With that in mind we created a trilogy of pieces that unfolded because of a simple misunderstanding. By including some of our top ESPN talent, the Mandalorian and a nod to the Child —aka “Baby Yoda” —we spoke to Star Wars fans, sports fans and everyone in between. Some would say when it comes to a successful campaign… This is the way.
We also promoted The Mandalorian in our linear coverage with branded integrations and tune-ins revealing to the 60 second exclusive spot at halftime of Monday Night Football.
Credits
Vice President, ESPN Creative Studio: Carrie Brzezinski-Hsu
Vice President: Anthony Nelson
Vice President: Jay Marrotte
Creative Director: Jamie Overkamp
Senior Director: Kyle Wright
Director, Branded Integration: Brett Becks
Senior Producer: Nick Aquilino
Associate Director, Branded Integration: Jamie Eschricht
Marketing Coordinator: Jillian Wiechmann
Graphic Artist: Angela Virsinger
Director of Talent Planning and Management : Chris Duffy
Social Media Branded Content Specialist: Nicole Gartner
Brand Connect: Jeanette Segarra
Sr Mgr Office of the EVP of Content: Marie Margolius
Production Company: Sibling Rivalry
next project: The Last Dance Predictions