Built Wild

Ford challenged Disney to launch the Ford Bronco ‘back into the wild’ after a 24-year hiatus, authentically featuring the Bronco within the content. Disney CreativeWorks created the BUILT WILD short film series, in collaboration with Academy Award-winning filmmaker and adventurer Jimmy Chin, and featuring Chin, champion climber Brook Raboutou and platinum-selling music artist Kip Moore. The films became a major media moment, broadcast on July 13th, 2020 as a ‘roadblock’ premiere across ABC, ESPN and National Geographic, and debuting the Bronco in the first 8pm ad break. The films also streamed from Hulu, YouTube, Facebook and Ford.com, and had an in-show integration and feature presentation on Good Morning America the next day. The Bronco’s debut won over so many hearts that online reservations for both the two and four-door versions sold out in mere hours after its release.

Credits

  • ESPN CreativeWorks

  • Vice President, ESPN Creative Studio: Carrie Brzezinski-Hsu

  • Vice President: Anthony Nelson

  • Vice President: Jay Marrotte

  • Creative Director: Paul Meehan

  • Associate Creative Director: Ira Fritz

  • Writer: Brian Berk

  • Senior Producer: Nick Aquilino

  • Director of Talent Production and Athlete Casting: Lisa A. Stokes

  • Sr. Director Brand Connect: Trent Stogsdill

  • National Geographic CreativeWorks

  • Senior VP, Branded Content: Michael Wiese

  • Senior Creative Director, Branded Content: Tom King

  • Line Producer, Branded Content: Susie Miles

  • ABC CreativeWorks

  • VP & Creative Director: Jeffrey Weinstock

  • Executive Creative Director: Chris Powers

  • Writer/Producer: Neil Sadhu

  • Production Partners: Jimmy Chin/Brooke Raboutou

  • Director: Nick Martini

  • Production Company: Stept Studios

  • Production Partners: Kip Moore

  • Director: Nina Meredith

  • Production Company: Riverside Entertainment

next project: Who's in My Belly?