State Farm

Carrie Brzezinski-Hsu

Brzezinski_Carrie

VP ESPN CreativeWorks and MSI

Anthony Nelson

Nelson Anthony

VP Production

Jay Marrotte

Marotte Jay

Senior Creative Director

Jamie Overkamp

Overkamp Jamie

Creative Director

Andy Truong

People Photo - Truong_Andrew

Writer

 Kyle Wright

Wright Kyle

Senior Director of Production

Nick Aquilino

Aquilino Nick

Associate Producer II

Lisa A. Stokes

Director of Talent Production and Athlete Casting

Nicole Gartner

nicole gartner

Social Media Branded Content Specialist

Chris Duffy

Director of Talent Planning and Management 

Colin Ryan

Manager, Brand Connect

ArtClass Content

Production Company

The Last Dance was one of ESPN's most highly anticipated documentaries ever, so we created a campaign where SportsCenter anchors started looking forward to its release all the way back in 1998. We doctored 90s footage of Kenny Mayne, Keith Olbermann and Linda Cohn and had them predict and look forward to it's release twenty years before it was made, while predicting a few other fun things about the future too.

The Last Dance Hero

Insurance

Post-Production

Production

Basketball

The Last Dance Predictions

The Last Dance Case Study Thumbnail

The Last Dance Case Study

The Last Dance Spot Placeholder

The Last Dance Spot

 The Last Dance Social Spot Placeholder

The Last Dance Social Spot

ESPN

Brett Becks

Becks Brett

Director of Branded Integration

Jamie Eschricht

Assoc Dir of Branded Integration

Oriana Bravo

Coordinator

Jillian Wiechmann

Marketing Coordinator

Angela Virsinger

Graphic Artist

Jacob Gene

Jason Berrido

Sports Business Solutions

Karli Cirovski

Trevor McArthur

Courtney Letz

Lauren Hanft

John Enright

Creative Services

Lindsay Reiff

Scott Lodge

Brandon Thomas

Commercial Operations

Julia Padilla

 Paul Wilson

paul wilson

Director MSI

Kaity Craig

Manager MSI

Ed Barredo

Set to be in Las Vegas, ESPN was geared up to broadcast the 2020 NFL draft all from site. With about a month's notice, plans had to quickly change to reflect the environment in which we were living – staying home. We said so long to Vegas and hello to 220+ remote videos from players, coaches, and talents’ homes. Broadcasting all 3 days on ESPN, ABC, and the NFL Network, the first ever virtual NFL draft was produced all from ESPN headquarters in Bristol, CT. Showcasing 20 sponsors throughout 22 brand feature integrations bringing in over 15 million viewers, this year’s NFL Draft showed us that even in unprecedented times, sports will always be there to bring us together.

The NFL Draft 2020 Compilation Featured Image #3

The NFL Draft 2020 Compilation Featured Image #1

The NFL Draft 2020 Compilation Hero

Media

Writing

Football

The NFL Draft 2020 Compilation

2020 NFL Draft Sizzle Hero

2020 NFL Draft Sizzle

Ford Bronco

ESPN CreativeWorks

Paul Meehan

Meehan Paul

Ira Fritz

Fritz Ira

Associate Creative Director

Brian Berk

Trent Stogsdill

Sr. Director Brand Connect

National Geographic CreativeWorks

Michael Wiese

Senior VP, Branded Content

Tom King

Senior Creative Director, Branded Content

Susie Miles

Line Producer, Branded Content

ABC CreativeWorks

Jeffrey Weinstock

VP & Creative Director

Chris Powers

Executive Creative Director

Neil Sadhu

Writer/Producer

Jimmy Chin/Brooke Raboutou

Production Partners

Nick Martini

Director

Stept Studios

Kip Moore

Nina Meredith

Riverside Entertainment

Ford challenged Disney to launch the Ford Bronco ‘back into the wild’ after a 24-year hiatus, authentically featuring the Bronco within the content.  Disney CreativeWorks created the BUILT WILD short film series, in collaboration with Academy Award-winning filmmaker and adventurer Jimmy Chin, and featuring Chin, champion climber Brook Raboutou and platinum-selling music artist Kip Moore.  The films became a major media moment, broadcast on July 13th, 2020 as a  ‘roadblock’ premiere across ABC, ESPN and National Geographic, and debuting the Bronco in the first 8pm ad break. The films also streamed from Hulu, YouTube, Facebook and Ford.com, and had an in-show integration and feature presentation on Good Morning America the next day. The Bronco’s debut won over so many hearts that online reservations for both the two and four-door versions sold out in mere hours after its release.

Ford Bronco Hero

Automotive

Outdoor Sports/Adventure Sports/Climbing

Built Wild

Built Wild - SC Ford Bronco Placehlder

Built Wild - SC

Built Wild - NAT GEO Placeholder

Built Wild - NAT GEO

Built Wild - ABC Placeholder

Built Wild - ABC

Jacquelyn Zawilinski

Zawilinski Jacquelyn

Alex Park

Senior Manager

The Breakout is a custom integrated execution that lives right inside our studio or behind the scenes. Instead of going to break, the brand message is surrounded by the ESPN environment. This compilation shows the breadth and creativity of this unique format.

 Live Commercial Sizzle Reel June 2020 Hero

Other

 Live Commercial Sizzle Reel June 2020

 Live Commercial Sizzle Reel June 2020 Spot Placeholder

 Live Commercial Sizzle Reel June 2020 Spot

Cheez-It

Genta Nakahara

Nakahara Genta

Justin Swiderski

Swiderski Justin

Senior Writer

Michael Prado

Prado Michael

Mike Foss

Senior Director Digital & Social Video­

Matt Ufford

Dir Digital Video/Social Content

Joe Knaus

Director of Brand Connect

Greenpoint Pictures

Building off of the success of last season’s partnership, Cheez-It and ESPN CreativeWorks teamed up to bring fans Who’s in My Belly?, a college football and Cheez-It-centric band consisting of Jason Fitz (previously a member of the chart-topping country music group The Band Perry, a Grammy-nominated artist and acclaimed multi-instrument musician and Julliard alum) and Mike Golic Jr. (one of our premiere digital college football talents). CreativeWorks collaborated with Golic Jr. and Fitz to create original music videos and album artwork. The music videos serve as ad pre-roll ahead of the *Rankings Reaction* Digital Live show they host which airs across ESPN digital and social channels. We will also see Who’s in My Belly? integrated in content time of the show. As Golic Jr. and Fitz provide analysis of the weekly release of the CFP Rankings they’ll do so in an environment featuring branded décor inspired by the campaign. The studio will also be stocked with their favorite Cheez-It products for snacking throughout. All show graphics were developed by ESPN CreativeWorks including feature animations for their weekly Cheez-It Crunch Time segments which run in *Rankings Reaction* and weekly in college football games, creating a full 360 program across all of ESPN’s platforms.

ESPN CreativeWorks connects sports fans with your brand.

The Last Dance Predictions

The NFL Draft 2020 Compilation

Built Wild

Live Commercial Sizzle Reel June 2020

Who's in My Belly?