State Farm

The Last Dance Hero

The Last Dance Predictions

ESPN

Von Miller Aaron Judge Giannis Antetokounmpo

TISC Triple Hero

This is SportsCenter

American Family Insurance

Grati2ude Hero

Grati2ude

Ford Bronco

Ford Bronco Hero

Built Wild

Cheez-It

Who's in My Belly Hero

Who's in My Belly?

CW Sizzle 2019

CW 2019 Sizzle (autoplay)

The Last Dance was one of ESPN's most highly anticipated documentaries ever, so we created a campaign where SportsCenter anchors started looking forward to its release all the way back in 1998. We doctored 90s footage of Kenny Mayne, Keith Olbermann and Linda Cohn and had them predict and look forward to it's release twenty years before it was made, while predicting a few other fun things about the future too.

ESPN is a melting pot of international talent, including Milwaukee Bucks NBA star Giannis Antetokounmpo who hails from Greece. We like to make everyone feel welcome, even if that means we participate in regional traditions.

To commemorate the launch of the highly anticipated documentary, “The Captain,” an unforgettable exploration into the life and baseball career of Derek Jeter, ESPN, American Family Insurance and Art Class Content joined forces to create our own must-see campaign “Grati2ude”.  By transporting Derek back in time to some of the most defining moments of his life, the Yankees legend was able to step back up to the plate one more time to share his sincerest appreciation with those who inspired his journey from little kid growing up in Kalamazoo to baseball icon and first-ballot Hall of Famer.

Ford challenged Disney to launch the Ford Bronco ‘back into the wild’ after a 24-year hiatus, authentically featuring the Bronco within the content.  Disney CreativeWorks created the BUILT WILD short film series, in collaboration with Academy Award-winning filmmaker and adventurer Jimmy Chin, and featuring Chin, champion climber Brook Raboutou and platinum-selling music artist Kip Moore.  The films became a major media moment, broadcast on July 13th, 2020 as a  ‘roadblock’ premiere across ABC, ESPN and National Geographic, and debuting the Bronco in the first 8pm ad break. The films also streamed from Hulu, YouTube, Facebook and Ford.com, and had an in-show integration and feature presentation on Good Morning America the next day. The Bronco’s debut won over so many hearts that online reservations for both the two and four-door versions sold out in mere hours after its release.

Building off of the success of last season’s partnership, Cheez-It and ESPN CreativeWorks teamed up to bring fans Who’s in My Belly?, a college football and Cheez-It-centric band consisting of Jason Fitz (previously a member of the chart-topping country music group The Band Perry, a Grammy-nominated artist and acclaimed multi-instrument musician and Julliard alum) and Mike Golic Jr. (one of our premiere digital college football talents). CreativeWorks collaborated with Golic Jr. and Fitz to create original music videos and album artwork. The music videos serve as ad pre-roll ahead of the *Rankings Reaction* Digital Live show they host which airs across ESPN digital and social channels. We will also see Who’s in My Belly? integrated in content time of the show. As Golic Jr. and Fitz provide analysis of the weekly release of the CFP Rankings they’ll do so in an environment featuring branded décor inspired by the campaign. The studio will also be stocked with their favorite Cheez-It products for snacking throughout. All show graphics were developed by ESPN CreativeWorks including feature animations for their weekly Cheez-It Crunch Time segments which run in *Rankings Reaction* and weekly in college football games, creating a full 360 program across all of ESPN’s platforms.

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YouTube TV tips off its 3rd year as presenting partner of The NBA Finals. The multiyear partnership also includes YouTube TV as the presenting partner of The Finals for the WNBA and the NBA G League. Throughout the partnership “The Finals presented by YouTube TV” has been featured prominently during all Finals games including on the court and in-arena. In addition, YouTube TV has also been featured in ABC commercial spots and in-game branded integrations complemented by a major presence across the NBA’s digital and social media assets. Three brand new innovative sponsorship executions were created to air throughout each game’s broadcast. The YouTube TV User Interface was showcased by putting the viewer in “the user’s chair” simulating a navigation path to access the game. This new UX delivers the most impactful and dynamic moments, with the YouTube TV User Interface serving as the containers for each replay, building on the earlier “Try It Free Throws” success.


2020 NBA Playoffs - Finals Sizzle Hero

The NBA Finals presented by YouTube TV

College football is here and since fans aren't able to attend games like they normally would, Dos Equis is bringing game day to them. At least the parts of game day that have to do with beer. In these spots we see college football experts Chris Fowler and Maria Taylor hosting their own 'home-gate' when Dos Equis shows up with a stadium concession stand (with a twist) and a cooler that keeps them close to beer and socially distant from people.

Dos Equis: Home-gate Hero

Home-Gating

Everyone across the sports world, from passionate fans to superstar athletes, is feeling the huge void without live sports. In an effort to provide an outlet for them to share their personal stories – including what they miss most and what their hopes are for the future – ESPN launched a new campaign around #DearSports to bring the community together into the larger conversation and asks: “If you could talk to sports, what would you say?”

The initiative kicked off on Twitter from the @espn account with a tweet encouraging fans to use the hashtag and share what they miss most about sports. ESPN is featuring the videos across TV, audio and digital platforms within relevant programming and markets. [ESPN.com/dearsports](https://promo.espn.com/espn/featured/dearsports/ "ESPN.com/dearsports") serves as the platform for individual letter segments.



Dear Sport Table of Contents Navigation

Dear Sports Letters

Dear Sports Hero

Dear Sports

Aligning the infinite reach and power of SportsCenter with boundless creativity and production value, Cinematic Trailers organically promote a sponsor’s brand by tapping into the excitement of a highly anticipated event, or a look back at an awe-inspiring moment from the past, leveraging the iconic SportsCenter set.

Cinematic Trailers Sizzle Reel Hero

Cinematic Trailers Sizzle Reel

__SILVER WINNER Clio Entertainment Awards 2017 THEATRICAL PARTNERSHIPS__

For the 2017 NBA Finals, ESPN and Sony Pictures' *Spiderman: Homecoming* took fans on a journey with Peter Parker in his quest to "just watch the game".

In this four-part campaign, the adventure unfolded with spots running on ESPN and ABC Networks during the NBA Finals. Fans had the opportunity to see the story play out on-air, as well as online with complementary social commentary from talent.

Cari Champion posts on Instagram about attending Tony Stark's NBA Finals party.

Cari Champion Post Spiderman Homecoming

Spiderman Homecoming Hero

Spiderman: Homecoming

Watch the story of Fletcher Cleaves, a promising football player out of Cordova High School in Memphis, TN who became paralyzed from the chest down in the aftermath of a tragic accident on Sept. 9, 2009. The same day Fletcher was announced as a starter for the Lambuth University's football team, what seemed like an ordinary drive after practice changed Fletcher’s life forever when an oncoming driver, distracted from looking at their phone, drifted into Cleaves' lane.

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Fletcher's Drive

Hi my name's Rick but everyone calls me The Rick. I got a museum with all my sports collectables. Priceless stuff, ya know? But I will listen to any offers.

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TheRickeMuseum ESPN+

The Rick Museum Hero

The Rick Museum

Elle Duncan is prepping for SportsCenter, when a lively Matt Barrie strolls onto set wearing a 3-piece suit made out of his precious lawn. He invites an intrigued Elle to visit his lawn via a portal he has installed in the studio. They walk through the portal and into Matt’s backyard where he shows off his adored lush lawn. Elle points out a barren patch on Matt’s suit. Matt eagerly grabs Scotts® Turf Builder® Thick'R Lawn™ and applies it to the suit to fix the bare patch. He explains how Scotts® Turf Builder® Thick'R Lawn™ keeps his lawn (and his suit) so luscious. He is so excited that he pulls out a dress he made for Elle out of his lawn, which she begrudgingly accepts.

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Scotts 2019

Scotts Big Bang

RALLY YOUR SCHOOL TO STUDENT SECTION IMMORTALITY! Which student section in college football will be crowned the Taco Bell Live Más Student Section of the Year? The Live Más Student Section Selection Committee, a group of college football experts from around the country, will watch, rank and reward student sections each week before an overall Live Más Student Section of the Year winner is crowned at the end of the season. Be part of the conversation and show us what makes your student section the best using #LiveMasStudentSectionContest!

LMSS 2019 Overview

LMSS 2019 Committee

LMSS 2019 SSOW

LMSS 2019 Honor Roll

LMSS 2019 Grand Prize

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TBLMSS 2019

Live Más Student Section of the Year

Now in its ninth year, this season’s Nissan Heisman House campaign features nine Heisman Trophy winners in a series of TV spots airing on ESPN, digital and social throughout the college football season. Teaming with Emmy Award-winning directors Anthony and Joseph Russo, best known for their work on Marvel films and the comedy series Arrested Development, this year's campaign includes five 45-second and five 15-second spots featuring the Nissan Rogue, Altima, Armada, Maxima and GT-R 50th Anniversary Edition. Throughout the college football season, ESPN CreativeWorks produced dozens of high-profile social integrations, as well as the Nissan Heisman House Tour, featuring a simulated Heisman House. Traveling to 9 college campuses throughout the U.S., the Tour provided fans an opportunity to enjoy the Heisman House living room, take photos with the Trophy, as well as meet Heisman Trophy winners and ESPN on-air talent.



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Heisman House 2019 Hero

Heisman House

For NBA fans, the on-court abilities of some of their favorite players can seem “otherworldly.” Agent H (Chris Hemsworth) and Agent M (Tessa Thompson) from Sony Pictures’ MIB: International thought the same thing, so they set out to investigate what they believed to be the latest hotbed of alien activity: the NBA.

During the 2019 NBA Finals, ESPN and Sony Pictures teamed up to create a five part campaign featuring the stars of the latest installment of the MIB franchise visiting high-profile NBA players who they believed might be aliens (Russell Westbrook, Anthony Davis, Chris Paul). As it turned out, they weren’t wrong.

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MIB Hero

Men In Black International: Not Human

The winter lineup of TV shows in 2020 featured a reality show unlike any other: a show where all the drama happened because everyone was too nice to one another. We partnered with State Farm to create a fictional show starring Jalen Rose, Jay Williams, Paul Pierce, Doris Burke, Boban Marjanovic, and Stan Verrett. Each episode had it all: drama, accidents, slow-motion car wash scenes, and of course a State Farm agent to help when things got too crazy.

StateFarm The Neighborhood

The Neighborhood

When it comes to personal finance tools, NerdWallet has firmly established itself as ‘The most important decision for all your financial decisions’. And when it comes to making decisions in the sports world, late summer is the absolute peak time of year for fans across the country thanks to the frenzy around starting a new fantasy football season. How many leagues should I be in? Who should be the commissioner? Should the draft be snake or auction? What are the stakes? Who should I take in the first round? Is this trade offer worth it? The list goes on and on.

The timing was perfect for Creative Studio and Nerdwallet to collaborate on the introduction of a new addition to the C-suite here at the Worldwide Leader – ESPN’s first ever Chief Decision Officer. Our new CDO, NFL uber-nerd Mina Kimes, confronts the decision making dilemmas gripping the nation in this playful, tongue-in-cheek custom creative that authoritatively lets the world know that the time has come to end indecision and instead, turn to those with unbiased expertise. The time has come to turn to NerdWallet.

Chief Decision Officer Hero

Chief Decision Officer

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The Last Dance Predictions

This is SportsCenter

Grati2ude

Built Wild

Who's in My Belly?