Ford Bronco

ESPN CreativeWorks

Carrie Brzezinski-Hsu

Brzezinski_Carrie

VP ESPN CreativeWorks and MSI

Anthony Nelson

Nelson Anthony

VP Production

Jay Marrotte

Marotte Jay

Senior Creative Director

Paul Meehan

Meehan Paul

Creative Director

Ira Fritz

Fritz Ira

Associate Creative Director

Brian Berk

Writer

Nick Aquilino

Aquilino Nick

Associate Producer II

Lisa A. Stokes

Director of Talent Production and Athlete Casting

Trent Stogsdill

Sr. Director Brand Connect

National Geographic CreativeWorks

Michael Wiese

Senior VP, Branded Content

Tom King

Senior Creative Director, Branded Content

Susie Miles

Line Producer, Branded Content

ABC CreativeWorks

Jeffrey Weinstock

VP & Creative Director

Chris Powers

Executive Creative Director

Neil Sadhu

Writer/Producer

Jimmy Chin/Brooke Raboutou

Production Partners

Nick Martini

Director

Stept Studios

Production Company

Kip Moore

Nina Meredith

Riverside Entertainment

Ford challenged Disney to launch the Ford Bronco ‘back into the wild’ after a 24-year hiatus, authentically featuring the Bronco within the content.  Disney CreativeWorks created the BUILT WILD short film series, in collaboration with Academy Award-winning filmmaker and adventurer Jimmy Chin, and featuring Chin, champion climber Brook Raboutou and platinum-selling music artist Kip Moore.  The films became a major media moment, broadcast on July 13th, 2020 as a  ‘roadblock’ premiere across ABC, ESPN and National Geographic, and debuting the Bronco in the first 8pm ad break. The films also streamed from Hulu, YouTube, Facebook and Ford.com, and had an in-show integration and feature presentation on Good Morning America the next day. The Bronco’s debut won over so many hearts that online reservations for both the two and four-door versions sold out in mere hours after its release.

Ford Bronco Hero

Automotive

Post-Production

Production

Outdoor Sports/Adventure Sports/Climbing

Built Wild

Built Wild - SC Ford Bronco Placehlder

Built Wild - SC

Built Wild - NAT GEO Placeholder

Built Wild - NAT GEO

Built Wild - ABC Placeholder

Built Wild - ABC

Bumble

Genta Nakahara

Nakahara Genta

 Kyle Wright

Wright Kyle

Senior Director of Production

Michael Prado

Prado Michael

Nicole Gartner

nicole gartner

Social Media Branded Content Specialist

Bumble needed a way to leverage existing relationships with comic icon Tiffany Haddish and the LA Clippers to drive awareness of their dating app so CreativeWorks concocted a  ‘play by play’ scenario where two talent commentate on a first date between Bumble users. In this digital/social focused execution, Haddish and Clippers star forward Montrezl Harrell absolutely crushed their rolls as faux ESPN ‘announcers’ in a truly one-of-a-kind collaboration that cut through and engaged with our fans.

Bumble x LA Clippers Hero

Media

Basketball

Bumble x LA Clippers

Bumble x LA Clippers Spot Placeholder

Bumble x LA Clippers Spot

ESPN

Jacquelyn Zawilinski

Zawilinski Jacquelyn

Alex Park

Senior Manager

The Breakout is a custom integrated execution that lives right inside our studio or behind the scenes. Instead of going to break, the brand message is surrounded by the ESPN environment. This compilation shows the breadth and creativity of this unique format.

ESPN CreativeWorks connects sports fans with your brand.

Built Wild

Bumble x LA Clippers

Live Commercial Sizzle Reel June 2020