Marvel

__SILVER WINNER Clio Entertainment Awards 2017 THEATRICAL PARTNERSHIPS__

For the 2017 NBA Finals, ESPN and Sony Pictures' *Spiderman: Homecoming* took fans on a journey with Peter Parker in his quest to "just watch the game".

In this four-part campaign, the adventure unfolded with spots running on ESPN and ABC Networks during the NBA Finals. Fans had the opportunity to see the story play out on-air, as well as online with complementary social commentary from talent.

Cari Champion posts on Instagram about attending Tony Stark's NBA Finals party.

Cari Champion Post Spiderman Homecoming

Spiderman Homecoming Hero

Movie Studios

Spiderman Tony Stark's NBA Finals Invitation

Clio Logo

Clio

Spiderman: Homecoming x NBA Finals

Creative

Basketball

Spiderman: Homecoming

Spiderman: Homecoming - The Invite

Spider-man: Homecoming - Peter Arrives

Spiderman: Homecoming - Peter Arrives

Spiderman: Cari Champion Spidey Snapchat

AT&T

Watch the story of Fletcher Cleaves, a promising football player out of Cordova High School in Memphis, TN who became paralyzed from the chest down in the aftermath of a tragic accident on Sept. 9, 2009. The same day Fletcher was announced as a starter for the Lambuth University's football team, what seemed like an ordinary drive after practice changed Fletcher’s life forever when an oncoming driver, distracted from looking at their phone, drifted into Cleaves' lane.

Marvel

Spiderman: Homecoming

Press & Awards