State Farm
The Last Dance Predictions
The Last Dance was one of ESPN's most highly anticipated documentaries ever, so we created a campaign where SportsCenter anchors started looking forward to its release all the way back in 1998. We doctored 90s footage of Kenny Mayne, Keith Olbermann and Linda Cohn and had them predict and look forward to it's release twenty years before it was made, while predicting a few other fun things about the future too.
Credits
VP ESPN CreativeWorks and MSI: Carrie Brzezinski-Hsu
VP Production: Anthony Nelson
Senior Creative Director: Jay Marrotte
Creative Director: Jamie Overkamp
Writer: Andy Truong
Senior Director of Production: Kyle Wright
Associate Producer II: Nick Aquilino
Director of Talent Production and Athlete Casting: Lisa A. Stokes
Social Media Branded Content Specialist: Nicole Gartner
Director of Talent Planning and Management : Chris Duffy
Manager, Brand Connect: Colin Ryan
Production Company: ArtClass Content
next project: The NFL Draft 2020 Compilation