The Last Dance Predictions

The Last Dance was one of ESPN's most highly anticipated documentaries ever, so we created a campaign where SportsCenter anchors started looking forward to its release all the way back in 1998. We doctored 90s footage of Kenny Mayne, Keith Olbermann and Linda Cohn and had them predict and look forward to it's release twenty years before it was made, while predicting a few other fun things about the future too.

Credits

  • Vice President, ESPN Creative Studio: Carrie Brzezinski-Hsu

  • Vice President: Anthony Nelson

  • Vice President: Jay Marrotte

  • Creative Director: Jamie Overkamp

  • Writer: Andy Truong

  • Senior Director: Kyle Wright

  • Senior Producer: Nick Aquilino

  • Director of Talent Production and Athlete Casting: Lisa A. Stokes

  • Social Media Branded Content Specialist: Nicole Gartner

  • Director of Talent Planning and Management : Chris Duffy

  • Manager, Brand Connect: Colin Ryan

  • Production Company: ArtClass Content

next project: This is SportsCenter