ESPN CreativeWorks teamed up with KFC to develop a multimedia campaign that ran in content and outside of content throughout the entirety of the 2018 Ocho programming (August 8th). Kenny Mayne and John Buccigross were anchors on an entire show focusing on The Battle of the Buckets bringing their SportsCenter highlight reading expertise with the perfect dose of humor.

Running in tandem with ESPN The Ocho, Battle of the Buckets ran an entire one day campaign showcasing the best of its sports with real life athletes performing – with one small twist--- a KFC bucket on their head.

KFC Battle of the Buckets

Quick Service Restaurant

KFC Boxing :60

AdWeek

The Ocho Is Back, This Time With Cornhole and Chess Boxing

AdAge

KFC'S Athletic Bucket Heads

espn-bristol

Variety

'Bold Strategy, Cotton!'

Creative

Production

Writing

Design

Other

KFC Skating :60

KFC: Skating

KFC: Boxing

KFC Powerlifting Snapchat

KFC: Powerlifting Snapchat

ESPN+

Hi my name's Rick but everyone calls me The Rick. I got a museum with all my sports collectables. Priceless stuff, ya know? But I will listen to any offers.

TheRickMuseum Hero

TheRickMusem IntroVideo

TheRickMuseum SisterJean

TheRickMuseum TradingCard

TheRickMuseum TheScissors

TheRickeMuseum ESPN+

The Rick Museum Hero

Streaming

Digital Development

The Rick Museum

Love UFC

The Rick: Love UFC

Top Rank Boxing Robe

The Rick: Top Rank Boxing Robe

The Rick Devices

The Rick: Devices