Grati2ude


To commemorate the launch of the highly anticipated documentary, “The Captain,” an unforgettable exploration into the life and baseball career of Derek Jeter, ESPN, American Family Insurance and Art Class Content joined forces to create our own must-see campaign “Grati2ude”. By transporting Derek back in time to some of the most defining moments of his life, the Yankees legend was able to step back up to the plate one more time to share his sincerest appreciation with those who inspired his journey from little kid growing up in Kalamazoo to baseball icon and first-ballot Hall of Famer.


Credits

  • Vice President, ESPN Creative Studio: Carrie Brzezinski-Hsu

  • Vice President: Jay Marrotte

  • Creative Director: Jamie Overkamp

  • Associate Creative Director: Kim Salatino

  • Associate Creative Director: Ira Fritz

  • Vice President: Anthony Nelson

  • Senior Director: Kyle Wright


next project: The Last Dance Predictions