American Family Insurance
Grati2ude
To commemorate the launch of the highly anticipated documentary, “The Captain,” an unforgettable exploration into the life and baseball career of Derek Jeter, ESPN, American Family Insurance and Art Class Content joined forces to create our own must-see campaign “Grati2ude”. By transporting Derek back in time to some of the most defining moments of his life, the Yankees legend was able to step back up to the plate one more time to share his sincerest appreciation with those who inspired his journey from little kid growing up in Kalamazoo to baseball icon and first-ballot Hall of Famer.
Credits
Vice President, ESPN Creative Studio: Carrie Brzezinski-Hsu
Vice President: Anthony Nelson
Vice President: Jay Marrotte
Creative Director: Jamie Overkamp
Associate Creative Director: Kim Salatino
Associate Creative Director: Ira Fritz
Senior Director: Kyle Wright
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