ESPN
Dear Sports
Everyone across the sports world, from passionate fans to superstar athletes, is feeling the huge void without live sports. In an effort to provide an outlet for them to share their personal stories – including what they miss most and what their hopes are for the future – ESPN launched a new campaign around #DearSports to bring the community together into the larger conversation and asks: “If you could talk to sports, what would you say?”
The initiative kicked off on Twitter from the @espn account with a tweet encouraging fans to use the hashtag and share what they miss most about sports. ESPN is featuring the videos across TV, audio and digital platforms within relevant programming and markets. ESPN.com/dearsports serves as the platform for individual letter segments.
Credits
Vice President: Jay Marrotte
Creative Director: Paul Meehan
Associate Creative Director: Kim Salatino
Creative Director: Genta Nakahara
Senior Producer: Nick Aquilino
Digital Developer: Janice Algenio
Associate Developer: Alex Reid
Senior Director: Paul Wilson
Social Media Branded Content Specialist: Nicole Gartner
Marketing Director: Peter Mulally
Editor: Jason Sharkey
Associate Director: Kristen Cook
Director of Talent Production and Athlete Casting: Lisa A. Stokes
Director of Talent Planning and Management : Chris Duffy