The Elements of Style

For the launch of its new E-PACE SUV model, Jaguar turned to CreativeWorks to develop custom branded creative that captured the interest of a younger audience. The result was an engaging piece staring the best musician in the NBA - 4-time All-Star and the face of the Portland Trail Blazers, Damian Lillard - who took SportCenter’s Stan Varrett around Portland and into the studio to break down ‘The Elements of Style’.

Credits

  • Vice President, ESPN Creative Studio: Carrie Brzezinski-Hsu

  • Vice President: Anthony Nelson

  • Vice President: Jay Marrotte

  • Creative Director: Paul Meehan

  • Senior Director: Kyle Wright

  • Director of Talent Production and Athlete Casting: Lisa A. Stokes

  • Director of Talent Planning and Management : Chris Duffy

next project: The Last Dance Predictions