The NBA Finals presented by YouTube TV


YouTube TV tips off its 3rd year as presenting partner of The NBA Finals. The multiyear partnership also includes YouTube TV as the presenting partner of The Finals for the WNBA and the NBA G League. Throughout the partnership “The Finals presented by YouTube TV” has been featured prominently during all Finals games including on the court and in-arena. In addition, YouTube TV has also been featured in ABC commercial spots and in-game branded integrations complemented by a major presence across the NBA’s digital and social media assets. Three brand new innovative sponsorship executions were created to air throughout each game’s broadcast. The YouTube TV User Interface was showcased by putting the viewer in “the user’s chair” simulating a navigation path to access the game. This new UX delivers the most impactful and dynamic moments, with the YouTube TV User Interface serving as the containers for each replay, building on the earlier “Try It Free Throws” success.


Credits

  • VP ESPN CreativeWorks and MSI: Carrie Brzezinski-Hsu

  • VP Production: Anthony Nelson

  • Director of Branded Integration: Brett Becks

  • Assoc Dir of Branded Integration: Jamie Eschricht

  • Coordinator: Oriana Bravo

  • Marketing Coordinator: Nicholas Faria

  • Graphic Artist: Angela Virsinger

  • Graphic Artist: Jacob Gene

  • Graphic Artist: Brendan Duffey

  • Manager MSI: Kaity Craig

  • Coordinator MSI: Joe Madrid

  • Social Media Branded Content Specialist: Nicole Gartner

  • Sr Director of SBS: Bruce Kalfus

  • Manager of SBS: Tami Telford

  • Assoc Manager of SBS: Brian Blackiston

  • VP Multimedia Sales DTCI: Sara Gotfredson

  • Director Multimedia Sales DTCI: Jordon Wells

  • Account Exec Television Sales DTCI: Annette Mitchell-Scott

  • Account Exec Television Sales DTCI: Ian Lauth


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